DIY retailer Wickes has joined MutualPoints in a love of all things user generated since it launched consumer ratings and reviews a few months ago. The company revealed that during the four month trial of their reviews service they recieved more than 1,500 reviews covering almost 800 products on the Wickes site.

The retailer, which wanted to create customer conversation about products to enhance sales and harness word of mouth online, says it is happy with results of the trial and customer feedback will now become a permanent feature of its site.

The figures show similarities with the reviews section here at MutualPoints. Since launching a few months ago we’ve had nearly 500 reviews posted by you all. Rewards also help get you all typing. Here at MutualPoints we offer £100 each month for the best review each month, whilst at Wickes they’re offering £10 off of the next purchase for each review written.

Have you used the Wickes review section yet? Indeed have you used the MutualPoints review section? Always good to hear your views.

This entry was posted on Monday, August 18th, 2008 at 12:19 pm and is filed under Online shopping news, Shopping. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.