Jessops launch a nice new product recommendation tool
Online camera retailer Jessops have recently launched a new product selection tool for its camera department called AnswerOil. The new tool attempts to take the strain out of a purchasing decision when there are numerous variables available. According to the official blurb:
“AnswerOil mimics the way the human brain makes decisions, enabling shoppers to prioritize the importance of any product feature, and tailors results to a shopper’s specific requirements, thereby delivering highly accurate and unbiased results,”
Essentially, AnswerOil allows a retailer to offer the consumer a series of product selection criteria and, for each, choose its importance from low to high. It sounds like a nice feature to us, and when the ladies and gents at MutualPoints towers tested it out this afternoon it went down well, gaining various ooh’s and aah’s amongst our veritable guinea pigs.
So it should be even easier to earn your 1% cashback on the Jessops site now and with the weather so beautiful there’s never been a better time to get the camera out.
