A recent report by CapGemini in partnership with IMRG revealed that the premiere for the Sex and the City movie prompted a surge in online shopping. Online shoe sales alone surged 17% ahead of premiere, with wider sales of clothing, footwear and accessories rising 14% in May.

Anthoula Madden, vice president at Capgemini UK’s consumer products and retail team said:

“The premiere of Sex and the City provided an excellent platform for e-retailers to capitalise on consumer spending”

The Sex and the City girls are infamous for their love of shoes and all things fashion, and the girls at MutualPoints towers have all flocked to the cinemas to watch their heroines in action.

Have you seen the movie? Did it encourage you to splash the cash on a new wardrobe?

This entry was posted on Friday, June 20th, 2008 at 10:49 am and is filed under Online shopping news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.