At one of the industries regular networking events (re: knees up) an interesting American e-tailer was presented to us called Martin+Osa.  They’re an American fashion store that have taken an innovative approach to displaying their wares online.

The Web site provides tools such as Shop by Outfit, which features full-motion video of models wearing outfits created by MARTIN + OSA stylists, and Layer Your Own Look, which enables customers to assemble outfits on a 3-D form.

What do you think? Is this the future of clothes retailing or is it too flash for its own good?

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